Phoenix Towers

Phoenix's original pink modern co-operative apartments

Phoenix Towers by Modern PhoenixIn 1957 Del Webb Corporation introduced Phoenix to its first co-operative living apartment building, Phoenix Towers. As part of our "Heard about Modern" tour produced in cooperation with the Heard Museum, we offered guests the opportunity to tour it in 2014. Phoenix Towers Vintage Ad Phoenix Towers by Modern PhoenixThe view of Phoenix Towers from the Heard Museum's sculpture courtyard is particularly special.
Phoenix Towers by Modern PhoenixChicago architect Ralph C. Harris designed the 60 units to be like "a collection of modern of air conditioned single story ranch homes, grouped together in a vertical plane". Phoenix Towers by Modern PhoenixThe pink landmark, listed on the National Register of Historic Places in 2008, was built with Phoenix's own state of the art Superlite block. Phoenix Towers by Modern PhoenixFour wings extend across the former estate of Dwight Heard, of the neighboring Heard Museum, affording maximum privacy and soundproofing. Each fin of the balcony serves as shade for the patio below.
Phoenix Towers by Modern PhoenixThe original model apartment interior color scheme, appointed by Lou Regester Furniture, was celadon green, cream soda and harbor blue with accents of turquoise, pumpkin and black. The kitchens were reported to be state of the art.
Phoenix Towers by Modern PhoenixPricing started at $32,000 putting these homes at the luxury end of the scale for 1957.
Phoenix Towers by Modern PhoenixThe terrazzo thunderbird in the lobby was designed by architect Ralph C. Harris and executed by Phoenix Gems, Inc.
Phoenix Towers by Modern Phoenix<div class=Phoenix Towers Vintage Ad The building rises 14 stories high, affording gorgeous views of Midtown and the surrounding mountains. It is still a highly desirable place to live today, with easy access to light rail, cultural amenities and proximity to Downtown.

Source: Advertorial and Articles in Arizona Days and Ways Magazine, February 24, 1957. Photos ©2015 Modern Phoenix LLC